Blind loyalty Brand loyalty
Lucian Camp on... some of the nation’s most powerful brand relationships.
Issue 6
What do you stand for?
Reaching the nerve centre of personal security and dreams
Who needs mortgage advertising?
Calling across the pond
Issue 5
Sex over substance?
There is a long tradition of featuring celebrities in advertising to promote service brands. Do they really work – or are they a substitute for a strong proposition and an original creative idea?
Practising what you preach
Educaketing? Marducation?
Rogue service brands
Issue 4
Top prizes for outstanding behaviour
How does the established service business make the consumer take a fresh look at its offering? How can it put blue water between itself and competitors in me-too markets? We explore how distinctive behaviour can make for distinctively successful brands.
Death of a salesman
Lucian Camp on universal brands
What can we learn from a one-man brand?
Have we run out of new snake oil in financial services?
Read the latest issue
The Philsopher's Stone of marketing, how branding has been turned on it's head and why we're not as important as we wish we were.
For all this and more...
Would you like to receive the next issue?
Invisible Brand is not just a topical and incisive branding and financial services website, it's also an attractive periodical.
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Issue 6
Blind loyalty Brand loyalty
Lucian Camp on... some of the nation’s most powerful brand relationships.
What do you stand for?
Reaching the nerve centre of personal security and dreams
Who needs mortgage advertising?
Calling across the pond
Issue 5
Sex over substance?
There is a long tradition of featuring celebrities in advertising to promote service brands. Do they really work – or are they a substitute for a strong proposition and an original creative idea?
Practising what you preach
Educaketing? Marducation?
Rogue service brands
Issue 4
Top prizes for outstanding behaviour
How does the established service business make the consumer take a fresh look at its offering? How can it put blue water between itself and competitors in me-too markets? We explore how distinctive behaviour can make for distinctively successful brands.
Death of a salesman
Lucian Camp on universal brands
What can we learn from a one-man brand?
Have we run out of new snake oil in financial services?
Read the latest issue
The Philsopher's Stone of marketing, how branding has been turned on it's head and why we're not as important as we wish we were.
For all this and more...
Would you like to receive the next issue?
Invisible Brand is not just a topical and incisive branding and financial services website, it's also an attractive periodical.
Have yours delivered to your door.
Search articles
Would you like to know when this site is updated? Click here to subscribe to the RSS feed.