Issue 19

Invisible Brand

GBPDAEP

Is this the secret formula for creating sustained marketing success? Lucian Camp explores the myth of a 'Philosopher's Stone' that can turn any brand it touches into gold.

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The Wall Street Journal. The Radio Times. The Beano. The Invisible Brand.

A good publication knows what it’s about. In the Invisible Brand, you won’t find a US-centric view of international business, or next week’s TV listings, or the Bash Street Kids. You will find a bunch of interesting, entertaining and original pieces about brand, marketing and communications issues in the world of financial services – a world where most brands are quite literally built upon invisible abstractions.

By a spooky coincidence, making those invisible abstractions tangible is our business here at Tangible, the brand, marketing and communications agency behind the Invisible Brand.

Come and have a go if you think you're 'ard enough!

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Come and have a go if you think you're 'ard enough!

The anatomy of trust

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The anatomy of trust

Do you know who I am?

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Do you know who I am?

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