Has the credit crunch been the greatest disaster ever in the history of brands and branding, Lucian Camp wonders? Discuss.
The Wall Street Journal. The Radio Times. The Beano. The Invisible Brand.
A good publication knows what it’s about. In the Invisible Brand, you won’t find a US-centric view of international business, or next week’s TV listings, or the Bash Street Kids. You will find a bunch of interesting, entertaining and original pieces about brand, marketing and communications issues in the world of financial services – a world where most brands are quite literally built upon invisible abstractions.
By a spooky coincidence, making those invisible abstractions tangible is our business here at Tangible Financial, the brand, marketing and communications agency behind the Invisible Brand.
Where do old brands go to die?
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Should all Direct Mail get lost in the post?
Mistletoe and Whine!
