Is this the secret formula for creating sustained marketing success? Lucian Camp explores the myth of a 'Philosopher's Stone' that can turn any brand it touches into gold.
The Wall Street Journal. The Radio Times. The Beano. The Invisible Brand.
A good publication knows what it’s about. In the Invisible Brand, you won’t find a US-centric view of international business, or next week’s TV listings, or the Bash Street Kids. You will find a bunch of interesting, entertaining and original pieces about brand, marketing and communications issues in the world of financial services – a world where most brands are quite literally built upon invisible abstractions.
By a spooky coincidence, making those invisible abstractions tangible is our business here at Tangible, the brand, marketing and communications agency behind the Invisible Brand.
Come and have a go if you think you're 'ard enough!
The anatomy of trust
Do you know who I am?
